Reference-Dependent Sentiment
Abstract
Under what circumstances is a given paper gain/loss more relevant to trading decisions? I examine whether reference-dependent thinking among investors is associated with the strength of disposition-effect trading. Using 185.1 million StockTwits posts from 2013 to 2024 and an LLM-supervised classification, I construct a daily measure of reference-dependent sentiment, capturing whether investors frame their positions as gains or losses relative to past prices. In the cross-section, talking about gains (losses) is associated with more (less) retail selling of stocks with embedded gains (losses). At the market level, when investors talk more about gains (losses), turnover is higher (lower) on up-market (down-market) days. Around earnings announcements, buying good-news stocks after investors have been talking about gains and selling bad-news stocks after they have been talking about losses earns a Fama-French five-factor alpha of 1.03% per month, or 12.4% annualized, while the reverse strategy does not. Exploiting the introduction of StockTwits’ leaderboard as a plausible shock to framing legitimacy, I find that public reinforcement of gain-loss framing strengthens the relationship between reference-dependent sentiment and trading. Overall, reference-dependent sentiment identifies when the disposition effect shows up more strongly in trading and in prices around earnings news.